Hin Herp Mountain Water

Rebranding & Distribution Project

Internal Meeting Presentation

Prepared by ARIYAL Team

Project Background

Source: Natural spring water from Hin Herp Mountain near Vientiane, Laos.

The water brand already exists in Vientiane market with existing bottle design and logo.

ARIYAL met with the Chinese business owner for potential collaboration and rebranding opportunity.

Objective & Vision

  • Enhance brand image with modern, trusted identity.
  • Redesign packaging for premium and eco-friendly appeal.
  • Expand market presence nationwide and regionally.
  • Build ARIYAL as a key strategic partner or distributor.

Project Scope

  • Brand identity and logo redesign
  • Packaging & labeling improvement
  • Marketing and promotional strategy
  • Distribution network development
  • Legal, licensing, and production coordination

Timeline Overview (Example 6-Month Plan)

  • Month 1–2: Research, concept, and design approval
  • Month 3: Packaging prototype, supplier setup
  • Month 4–5: Marketing prep and pre-launch
  • Month 6: Launch and distribution

Team & Task Breakdown

RoleNameResponsibility
Project LeadSomchai V.Oversee all operations
Branding ManagerKanya T.Logo, packaging, and design coordination
Marketing LeadNoy S.Promotion, ads, and media
Logistics ManagerAnousone L.Distribution setup
Finance OfficerBounthong P.Budget and spending tracking
Legal & ComplianceChantha K.License, documentation
Advisor / ARIYAL PresidentNicolasNegotiation & direction

Budget Overview (Example, in LAK)

CategoryEstimate (LAK)Notes
Logo & Packaging Design40,000,000Branding agency
Marketing & Promotion120,000,000Local + online campaign
Printing & Label Production75,000,000Local supplier
Logistics & Distribution60,000,000Vientiane + provincial
Team & Admin Costs30,000,000Staff & meetings
Total325,000,000+8% inflation buffer

Risk & Mitigation Plan

RiskImpactMitigation
Delay in supplier productionMediumEarly contracts, backup supplier
Logo design rejectionLow3-round review process
Budget overrunHigh10% contingency fund
Market rejectionMediumGradual rollout, free sample campaign
Regulation delayHighEarly coordination with Lao FDA

Next Steps

  • Finalize negotiation scope and MOU draft.
  • Confirm ARIYAL role (distributor / co-brand partner).
  • Approve internal timeline & budget.
  • Kick-off design & market testing.

Internal Use Only – ARIYAL Management 2025