AYL × Hin Herp Mountain Water
Internal Project Plan & Negotiation Overview
Prepared for: AYL Executive Team
Facilitator: Nicolas (President)
Background & Objective
Partner: Water company from Hin Herp Mountain (Vientiane, Laos)
Current status: Product already exists — logo, bottle, market presence
Goal: Negotiate rebranding, expand distribution & visibility
Objective: Launch new AYL identity, expand to ASEAN markets
Project Roles & Responsibilities
- President: Nicolas — project direction, final approval, negotiation lead
- Brand & Design: Concept and packaging (team of 3)
- Market Research: Analyze pricing, competitors, and target segment
- Legal: Manage contracts, licensing, and partnership terms
- Operations: Manage supply, QC, and production flow
- Marketing & Distribution: Promotion, launch, and channels
- Finance: Prepare budget, monitor cost & profit
Team Task Breakdown
| Role | Name | Responsibility |
|---|
| Project Lead / President | Nicolas | Strategic oversight & negotiation |
| Brand Designer | Lina | Logo & packaging concept |
| Marketing Manager | Kenji | Campaign planning & sales coordination |
| Market Analyst | Sopha | Pricing, demand, competitor analysis |
| Legal Advisor | Mei | MoU & contract documentation |
| Operations Manager | Somchai | Production schedule & QC |
| Finance Officer | Dara | Budget control & payment timeline |
Project Timeline (Example)
- Phase 1: Research & Setup — 2 weeks
- Phase 2: Negotiation & Agreement — 3–4 weeks
- Phase 3: Rebranding Design — 4 weeks
- Phase 4: Product Testing & QC — 3 weeks
- Phase 5: Marketing & Launch Plan — 3 weeks
- Phase 6: Production & Market Launch — 4 weeks
Negotiation Focus Points
- Brand ownership and creative rights
- Distribution role: AYL as rebrander or exclusive distributor?
- Profit structure: Royalty or shared percentage model
- Production site: Continue at Hin Herp Mountain or expand
- Market region: Exclusive rights by country or territory
Next Steps Before Meeting
- Finalize team role assignments
- Confirm meeting schedule with partner
- Prepare rebranding proposal deck
- Set estimated rebranding budget
- Draft Memorandum of Understanding (MoU)
Expected Outcomes
- Clear partnership structure and profit model
- Approved AYL brand identity and packaging
- Rebranded product ready for market launch
- Foundation for national and regional expansion
Phase 1 – Internal Preparation (Week 1–2)
Goal: Collect info, create concept design, prepare negotiation documents.
- President / Project Lead — Set direction, approve proposal → Meeting plan, approval
- Business Analyst — Gather market & competitor data → Market summary report
- Branding & Design — Create bottle/logo mockups → Design concepts
- Legal / Contract — Draft MoU outline → MOU draft
- Finance — Estimate production & marketing costs → Cost sheet
- Admin / Coordinator — Schedule meetings, translation → Meeting plan
Deliverables: Market data, design mockups, MOU draft, cost estimate.
Phase 2 – Negotiation Preparation (Week 3)
Goal: Finalize strategy, assign negotiation team, and rehearse.
- President / Project Lead – Lead negotiation
- Translator / Liaison – Communication bridge
- Branding Lead – Present design ideas
- Legal Advisor – Review ownership & terms
- Finance Officer – Confirm numbers
Output: Presentation slides, talking points, role checklist.
Phase 3 – Negotiation & Agreement (Week 4–5)
- Conduct 1st meeting: show proposal & discuss options
- Gather feedback from partner side
- Adjust design or terms if needed
- Draft and sign MoU (Distributor / Co-brand / Rebranding)
Responsible: President & Legal
Deliverable: Signed MoU confirming cooperation model
Phase 4 – Execution & Product Launch (Month 2–3)
- Design Finalization → Branding Team → Final bottle & packaging
- Production Setup → Factory Liaison & Lead → Production schedule
- Quality Check → QC Officer → Water & packaging test
- Marketing Plan → Marketing Lead → Campaign visuals & strategy
- Distribution Setup → Sales Team → Retail channel plan
- Launch Event → PR & Event Team → Press release & launch event
Goal: Market-ready product under ARIYAL partnership.
Overall Timeline Summary
| Phase | Duration | Main Output |
|---|
| Phase 1: Internal Prep | Week 1–2 | Concepts, data, MOU draft |
| Phase 2: Negotiation Prep | Week 3 | Presentation & team roles |
| Phase 3: Negotiation & Agreement | Week 4–5 | Signed MoU |
| Phase 4: Execution & Launch | Month 2–3 | Final product & launch |
Review: Weekly progress check (every Friday)
Coordination Notes
- Keep shared online folder (Google Drive/OneDrive)
- Record all meeting minutes and feedback
- All internal updates via one chat group (WhatsApp/Slack)
- Get financial and branding approval before any public release
Key Principle: One message, one direction — clear leadership communication.
Thank You
Next: Team Coordination & Negotiation Preparation